About

Who we are

We believe in balancing creativity, innovation and business understanding.

B-Reel is an integrated production company. We’ve shared the same vision since our inception in 1999: to offer fully integrated solutions to the smartest and most demanding clients in the world. Today, B-Reel commands a global presence, with offices in Stockholm, New York, London, Los Angeles and Berlin. Our staff is made up of award-winning creatives, technologists, designers, writers, strategists, product developers, artists, directors and producers, which add up to a multidisciplinary team of 140 employees and 19 different nationalities. We champion a highly collaborative process with our clients and partners, which has resulted in work for virtually every medium. Although we are digitally minded, we’ve created and produced integrated digital campaigns, TV commercials, documentaries, web experiences, online shows, mobile experiences, games, interactive installations, visual identities, out of home, print, and products.

We’d like our partners and clients to know they’re in good hands. Ad Age and Creativity named B-Reel Production Company of The Year in both 2010 and 2011, describing it as “in a league of its own”. Ad Age also included B-Reel in their Digital A-List 2012. We’re the most awarded company ever by the FWA, and we’re honored to have brought, among others, a Cannes Lions Cyber Grand Prix, a Black Pencil from D&AD and a Guinness World Record to some of our clients. We believe that nothing is impossible, that formulas don’t always work, and that working with nice, fun and talented people always results in outstanding and effective work.

B-Reel Digital creates interactivity for web, mobile and the physical world.

From experiential storytelling projects to digital services to physical-digital contraptions - we do it all. Since our foundation in 1999 our goal has been to use digital technology to create experiences with a deeper impact. Our teams are made up of multi-talented creatives, technologist and producers, passionately curious about using technology in new ways. We love doing things that haven’t been done before and in partnership with the other B-Reel departments we can offer a unique way to bridge the gap between content and technology, between narrative and interactive experience.

B-Reel Commercials is our film production arm, representing some of the best directors around.

Our speciality is fusing traditional storytelling with cutting edge technology on all platforms. But as great as the latest technique can ever get, it’s nothing without a thorough understanding of how to dramatize a story in a way that moves the audience. Our people have been in the business of doing just that for the past 15 years producing award winning commercials, drama series and feature films. B-Reel Commercials’ global director roster includes Patrik Bergh, Anders Forsman, Anders Hallberg, David Hicks, Tom Malmros, Mikael Marcimain, Emil Möller, Johan Perjus, Jens Sjögren, Filip Tellander, Miles Jay, Drake Doremus, Steven Tsuchida and Roderick Fenske. All of us at B-Reel Commercials, directors as well as producers, work in close co-operation with our other departments: B-Reel Digital and B-Reel Feature Films. The co-operation provides exciting synergies and makes us better equipped to meet the challenges of the future but above all, it’s a lot of fun!

B-Reel Feature Films aims to make the most interesting films in Scandinavia with high aims of quality and international ambitions.

As the distinction between real and fictional, digital and virtual continue to blur, B-Reel Feature Films has a unique position. With the technical savvy from digital productions combined with the solid experience of traditional filmmaking, B-Reel can navigate through the emerging, digitally integrated but still story driven, world of the future. Over the next few years B-Reel Feature Films will continue to build on this position and explore both new, groundbreaking integrated projects as well as more traditional international movie projects, re-makes and co-productions, expanding into English language production.

B-Reel Feature Films has a slate with some of Scandinavia’s most respected and interesting creatives. We are currently in post-production of Lisa Langseth’s (“Pure”) new film “Hotel”, following the success of our documentary blockbuster on Sweden’s former Prime Minister Olof Palme. In the spring of 2013, we start principal photography on one of the most exciting Scandinavian projects in a long time, “Gentlemen & Gangsters” with director Mikael Marcimain, alongside developing new ideas and projects for the domestic and international market. Stay tuned!

B-Reel Products conducts focused experiments to explore new interaction concepts and technologies with the goal to innovate in advertising, entertainment and beyond.

We organize and facilitate internal research with the aim to generate new business, create licensable technology and standalone products. B-Reel Products furthermore consults entrepreneurs, startups, as well as established brands on digital product design, development, and user experience. B-Reel Products’ homebase is New York but we work across all offices. The unit is led by Executive Producer Clemens Brandt and Creative Director Riccardo Giraldi.

B-Reel Content focuses on the creation, development and production of branded & original content across all formats and platforms.

In close collaboration with B-Reel’s other divisions, B-Reel Content offers an integrated approach that merges storytelling and innovation to create unique opportunities for clients. We offer our clients film and TV content in all different lengths and formats. While we utilize the roster from B-Reel Commercials to lens film, we also collaborate with partners from the entertainment, fashion and advertising worlds to help us realize our content ambitions. B-Reel Content is based at B-Reels L.A office in Venice, Los Angeles and is headed by Founding Partner/Executive Producer, Pelle Nilsson.