Goodby, Silverstein & Partners Asylum 626

09.09.22 – As a follow-up to the original Doritos Flavor Graveyard campaign, we reunited with GSP to unleash a sequel packed with more horrific thrills than the original. This time we’re trapped in an insane asylum, tormented by nightmares. Every aspect of production was taken to the next level with the help of B-Reel Films.

It’s always challenging to create a sequel to a successful project, and this was especially true in the case of Hotel 626, which got quite a bit  of positive attention. Together with GSP we set out to explore a fitting next step in the 626 saga. We decided on a parallel approach, expanding the storytelling as well as stepping up the interactions.