Blast Radius Amsterdam BOSS Nightfall
10.08.18 – It’s always nightfall somewhere. With Boss Nightfall visitors are invited to see how, at any given moment, all over the world, other “Boss Men” — Hugo Boss Black afficionados — are getting ready for a night on the town. The purpose of the site was to provide a kind of global bird’s eye view of “the hour of preparation,” with various activities of the Boss Men — shining shoes, getting dressed — shown as statistics.
The site is in real time, which means that the user can explore only those cities where nightfall has currently arrived.
Some statistics are based on live feed from Yahoo (currency rate, weather, temperature, wind) and a bar chart visualizing the expectations of the night, which is based on the number of tweets of selected key words.
Almost all statistics are based on research done through B-Reel. We gathered information on over 700 hip bars and restaurants from all over the world,specifically selected to appeal to the “Boss man.” We also put together a variety of city- and night-life related information that would appeal to the target group, new for every day of the week.