Åkestam Holst Carlsberg Unbottle Yourself

11.04.12 – We teamed with Åkestam Holst to get our traditionally reserved Swedish countrymen to let their hair down through the new Carlsberg Unbottled iPhone and Android competition app.

The Unbottle Yourself app and accompanying website challenge Swedes to become more social with close to 600 funny missions, like high fiving the bus driver or buying a hot dog and give it to the next person in line.

You’re awarded points for each accomplished mission and there is, of course, a grand prize to urge you to Unbottle Yourself. All accomplished missions are spread across all social media.

The project contained three steps; a Countdown version to push the competition before launch. The Competition itself and a Stand Alone version to allow people to continue to Unbottle themselves long after the competition is finished. On the website we presented the best accomplished missions during the competition as well as on a specially built YouTube Channel

This project challenged us to push our imagination beyond its limits and needless to say it has probably been one of the most fun and interesting test phases ever.

The competition period was between April 7 and April 19, 2011.