Mother London Le Cannes Casting Call

11.05.12 – Are you ready for the audition of your life? As official partner of the Cannes Film Festival,
Stella Artois wanted to find someone to play Jacques d’Azur, the legendary ‘King of Cannes’, in the highly anticipated biopic of his life. B-Reel teamed up with Mother London, Stella Artois’ global creative agency, to create an innovative online casting call. Women were also invited to audition for the part of Eva, the only woman Jacques ever really loved…

Aspiring actors were invited to audition online, using a webcam to audition opposite a beautiful leading lady before it was transformed into a real audition film which you could then share with friends.

To create the final edited casting video, we integrated the user’s performance with pre-recorded videos streamed directly from the server. The webcam feed was treated and synchronized with the pre-recorded footage; matching its grading and sound levels using filters and colour correction tools. Videos were processed both on runtime and on server side to guarantee the user could preview their creation in real time and immediately share or embed the videos on other sites.

We used a combination of technologies fine-tuned together to create a seamless and innovative casting experience. The website is an HTML/JS framework containing an Adobe Flash elements for the casting experience.

The 100 auditions with the most votes automatically went through to the shortlist alongside another 100 entries that were chosen by a panel of expert judges. The winner, Gustavo Alvarez from Buenos Aires, Argentina starred in “The Death and Life of Jacques d’Azur” a short film which premiered in Cannes during the Film Festival.