DDB Paris Lipton Exclusive Collection
11.03.09 – Discover the Exclusive Collection of Lipton teas in this interactive experience. An infinite journey inside the worlds of the Lipton Premium line. How far can you go?
We teamed up with DDB Paris to craft a unique experience that will catapult you into an animated journey of wonders. From London to Indonesia, you will find yourself immersed in the six worlds that are inspired by each of the premium fragrances. A sensory journey that you can control with a simple and natural interaction.
The idea of an infinite loop was a real challenge in terms of storytelling and animation, especially when we give control of the pace and direction to the user. After intense rounds of storyboarding and sketching we ended up with a unique and unexpected journey.
Working in parallel on the visual style inspired by the print ads. We created a variety of rich and detailed illustrations in which surrealism and humour meet to create a playful and rich style.
All the illustrations and animations have been integrated with Adobe Flash to offer a dynamic navigation system which allows users to enjoy the journey moving both forwards and backwards at different speeds.
Using a bespoke sound engine, music and effects are always triggered in time with the visual elements, regardless of what speed the user travels between characters or world, bringing the whole experience to life.