Lowe Brindfors Magnum Pleasure Hunt
11.04.14 – This is the third time we have had the pleasure and honour of producing Magnum’s global digital campaign.
We helped Lowe Brindfors create a thrilling experience. It’s a high paced adventure style game where we manage to keep the core values and at the same time pinpoint the stylistic and fashionable ease of the Magnum brand.
The goal of the game is to collect Bon Bons – the new magic ingredient in Magnum Temptation – that somehow got scattered across the internet and then got stuck on different websites. The experience includes 10 real partners’ site designs that we of course have treated with respect and within each partner’s brand guidelines. We also created 8 additional custom sites from scratch that are mirroring the vast world of the internet while still staying within the premiuim world of the Magnum experience.
The challenge is to collect all the scattered bon bons in the shortest amount of time possible.We have used dedicated assets of the girl’s movements, shot in 60fps to fully capture the acrobatic, yet effortless movements that we envisioned for our heroine. The character and much of the game environments utilise the AS3-Box2D engine to create a truly dynamic and responsive game level design. It is also enriched by the playful and clever transition scenes created in every CG technique known to man. Altogether this creates a playful and casual game experience that treats the user to a surprising and tongue-in-cheek journey that brings to mind games like Super Mario, Tomb Raider, Cannabalt and Mirrors Edge.
Sound and design have been equally important aspects of the overall experience as the technical parts. Plan8 composed original music and soundFX and then built a sound engine that allows the sound to become dynamic and follow the user’s movements, creating a customized experience in many different ways. B-Reel created all in-game design elements and also made all grading, composition and retouch work.
B-Reel Films was in charge of the 2 day green screen shoot that included some really impressive wire stunts and clever, jury rigged greenscreen setups.
It is tricky, but definitely doable to collect all 100 Bon Bons! Go and try for yourself at www.mymagnum.com/pleasurehunt
