W+K Nike – Winter’s Angry

11.12.02 – Together with B-Reel Films, we took on the challenging task of creating an interactive video game for Nike and W+K in a month, just in time for Thanksgiving.

Filip Tellander directed 3 of Nike’s top professional athletes through a gauntlet of winter training exercises that the user could in the end play along with. First was world champion wideout Greg Jennings during a 1-day shoot in wintery Green Bay, Wisconsin. Then Alex Morgan, forward for the US womens’ soccer team and Allyson Felix, Olympic gold medalist sprinter came to LA to shoot during the two coldest nights of the year.

In this interactive game, the user is challenged to “Fight Back” against winter through 3 mini-games in a cinematic experience that features the athletes one by one battling through wind, rain and snow. The games are fun, simple, challenging and highly addictive finger drills using the arrow keys to keep pace with the athletes.

Fight winter, help the athletes complete their training and submit your scores to win daily prizes and also get a chance to meet the athletes.