SMFB Tele2 Fastpris Verdensrekord

11.04.13 – We worked with SMFB and our friends at OTW to help Tele2 break the Guinness world record for the longest phone call! The event was live-streamed online over a marathon 26 hours straight.

Four pairs of chatty, sleep-deprived callers competed against each-other, with viewers suggesting conversation topics and interacting via chat. We also created hourly ‘live shows’ where presenter Michael Andreassen caught up on the last hour of the event, spoke to a selection of guests (including Tele2′s very own Frank), announced lucky competition winners and set up what would be happening next.

We felt it important to create a way for visitors jumping in and out over the course of the record attempt to get a quick overview of everything that has happened. Our solution was an interactive timeline that users can easily browse to see what’s happened and who has been the most popular across various topics of conversation.

Our team of ‘live loggers’ recorded everything that happened and we constantly searched these logs for the most interesting content and trivia. The timeline and a news ticker were then updated with this information via a custom-built dashboard. Used on location, this allowed us to react quickly to both users and how events were unfolding, giving context to text updates and behind the scenes Flickr photos.

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