Saatchi & Saatchi LA Toyota Fantasy Enhancer

10.09.01 – “Where the game ends, legend begins…” The Fantasy Enhancer is an epic fantasy football site that gives users tools to “enhance” their Yahoo! Fantasy Football experience, brought to you by Toyota.

B-Reel Films director, Tom Malmros brought the football fantasy to life with “Lord Enhancer”, master of the fantasy football realm, referencing old fantasy films such as Conan, Beastmaster, Clash of The Titans (the original) and the effect techniques of Ray Harryhausen.

The 4 immersive tools featured on the site are the League Recruitment Tool, Team Logo Creator, Smacktalk Generator and Football Card Maker.

The League Recruitment Tool was a unique experience only accessible by Yahoo! FF league commissioners. It allowed them to send a customized recruitment video inviting friends to join their fantasy football league using Facebook connect.

The Team Logo Creator allowed users to create a glorious team logo using hundreds of graphic elements. The tool allowed you to scale, rotate, arrange and color each logo element, making millions of unique logo possibilities.

The Smacktalk Generator was an exclusive tool for Yahoo! Fantasy Football players to create and customize their own smacktalk videos to send out to their league via the Toyota media space on Yahoo! The videos could also be shared via Facebook. We used face uploading, mapping and dynamic text in these videos.

The Football Card Maker allowed users to put their face and fantasy football team info into one of 6 fantasy football themed cards painted by legendary fantasy artist duo, Boris Vallejo and Julie Bell. The cards were rendered out as animated gifs and shareable via Facebook and Twitter.