News

Roye Segal added to our director roster

The award-winning director and social media creative Roye Segal joins B-Reel after an extensive run at MTV Networks, where he served as Director and Creative Director of MTV World from 2011 to early 2014. Roye most recently lensed commercials for AT&T in the first-of-its-kind, unscripted mobile series for social media.

“I’m very excited to be joining B-Reel,” says Segal. “As a storyteller using every film, digital and social tool available in my work, I am truly thrilled to be partnering with a thoroughly modern company that is constantly innovating at every level. B-Reel and I are tuned to the same creative frequency.”

“We’re thrilled to have signed Roye to our director roster,” says Michael McQuhae, Managing Director and Executive Producer at B-Reel. “He’s the perfect combination of filmmaker and digital creative.”

‘Gentlemen’ premieres in Toronto

It’s official! B-Reel’s next big feature film ‘Gentlemen’ will premiere at Toronto International Film Festival. ‘Gentlemen’ is directed by award-winning director Mikael Marcimain, and based on a novel and script by Klas Östergren.

The Toronto International Film Festival is the largest one in North America and ranked as one of the most prestigious film festivals in the world. It opens September 4th, and ‘Gentlemen’ is added to the festival’s Special Presentations – high profiles premieres – on September 6th. 

The Chase 360 is winning big in Cannes

Oh, wow! Grand Prix (and a Gold Lion!) in Cyber last night for The Chase 360º digital component of the Volvo Trucks Live Test Series Integrated Campaign with Forsman & Bodenfors! The Chase 360º also took home two Bronze Lions in Web Platform and Craft Use of Video!

We were there won gold and silver in Cannes!

What a great way to start the week. Our friends at Sid Lee Paris just won gold AND silver at Cannes Lions Festival for the “We were there” campaign site we produced last year.

The “We were there” site is a unique real time rendered 3D experience of the Roland Garros tennis tournament in which users could discover 39 years of unknown stories related to the games. The users could add “I was there” to the stories told – and they could tell their own stories. By doing that they participated in a contest to win the opportunity to be part of the Roland Garros future, for the 40th year of partnership with BNPP.