What a great way to start the week. Our friends at Sid Lee Paris just won gold AND silver at Cannes Lions Festival for the “We were there” campaign site we produced last year.
The “We were there” site is a unique real time rendered 3D experience of the Roland Garros tennis tournament in which users could discover 39 years of unknown stories related to the games. The users could add “I was there” to the stories told – and they could tell their own stories. By doing that they participated in a contest to win the opportunity to be part of the Roland Garros future, for the 40th year of partnership with BNPP.
We are happy to announce that director Lisa Langseth now has joined B-Reel as a commercial director. We have previously worked with Lisa in her latest feature ‘‘Hotell’’. Lisa has won critical and public acclaim for her feature films, firmly establishing herself as one of Scandinavia’s most interesting directors. With a background as a playwright – for among others the Royal Dramatic Theatre in Stockholm, the theatrical home of Ingmar Bergman – Lisa has an almost innate ability to create believable, three dimensional-characters. Lisa was awarded with a Guldbagge (Swedish Academy Award) in 2011 and was nominated for another one in 2011 and again in 2014.
During the Creative Week our creative director Oscar Tillman presented Foursquare Time Machine at the One Show Interactive Awards Presentation. The same project won a bronze pencil in the Interactive category along with a silver pencil for the The Chase 360°. In Branded Entertainment category we also managed to win a silver pencil with the Hollywood & Vine project. Big thanks to our great clients Foursquare, Forsman & Bodenfors, and Mullen, making this possible.