News

B-Reel Welcomes Eivind Holmboe


We are excited to welcome Eivind Holmboe to B-Reel!

Eivind comes to us from @Radical.Media with Cannes Lions and other awards under his belt. Holmboe, educated at the SF Art Institute and former Deutsch/LA copywriter, looks forward to working with us, too, "I can’t think of a better match for me in the marketplace than B-Reel. . .They are definitely 'my kinda people' and I’m positive we will move mountains together, or at least a few really big stones." 

We couldn't agree more. His penchant for observational storytelling resonates with us and we are happy to put his talents to use at B-Reel. 

Fun facts: Eivind was a World Cup Freestyle skier, and is currently working on a self-written feature film. 

Anna Zackrisson joins the B-Reel Director’s roster for Sweden

Anna is not only this year's director of one of the most talked about and highly prestigious TV-series in Sweden, Julkalendern, she is now also signed to B-Reel!

We are thrilled to have her, especially after having closely followed her career from the time she was a director’s assistant to our very own Mikael Marcimain and globally renowned Tomas Alfredson (Let the Right One In, Tinker Tailor, Soldier Spy). Zackrisson went on to dazzle us with her oddball novella film Headphone Silence back in 2009 and has continued to do so ever since.

For Anna it’s all about capturing that single moment that changes everything; that sudden shift from the mundane to the dramatic. Whether you label it drama or comedy, she says, is secondary.

Welcome, Anna.

“The Serious Game” Cast

The cast of our next big feature film “The Serious Game” is now official.

Director Pernilla August announce that Sverrir Gudnason (“Gentlemen” & “Monica Z”) and Karin Franz Körlof (“Nobody Owns Me”) will co-star in the epic love story. The script, written by Danish Lone Scherfig (“Italian For Beginners” & “An Education”), is based on the classic Swedish novel from 1912 by Hjalmar Söderberg.

Read more in this Variety article and find further production details here

Roye Segal added to our director roster

The award-winning director and social media creative Roye Segal joins B-Reel after an extensive run at MTV Networks, where he served as Director and Creative Director of MTV World from 2011 to early 2014. Roye most recently lensed commercials for AT&T in the first-of-its-kind, unscripted mobile series for social media.

“I’m very excited to be joining B-Reel,” says Segal. “As a storyteller using every film, digital and social tool available in my work, I am truly thrilled to be partnering with a thoroughly modern company that is constantly innovating at every level. B-Reel and I are tuned to the same creative frequency.”

“We’re thrilled to have signed Roye to our director roster,” says Michael McQuhae, Managing Director and Executive Producer at B-Reel. “He’s the perfect combination of filmmaker and digital creative.”

‘Gentlemen’ premieres in Toronto

It’s official! B-Reel’s next big feature film ‘Gentlemen’ will premiere at Toronto International Film Festival. ‘Gentlemen’ is directed by award-winning director Mikael Marcimain, and based on a novel and script by Klas Östergren.

The Toronto International Film Festival is the largest one in North America and ranked as one of the most prestigious film festivals in the world. It opens September 4th, and ‘Gentlemen’ is added to the festival’s Special Presentations – high profiles premieres – on September 6th. 

The Chase 360 is winning big in Cannes

Oh, wow! Grand Prix (and a Gold Lion!) in Cyber last night for The Chase 360º digital component of the Volvo Trucks Live Test Series Integrated Campaign with Forsman & Bodenfors! The Chase 360º also took home two Bronze Lions in Web Platform and Craft Use of Video!

We were there won gold and silver in Cannes!

What a great way to start the week. Our friends at Sid Lee Paris just won gold AND silver at Cannes Lions Festival for the “We were there” campaign site we produced last year.

The “We were there” site is a unique real time rendered 3D experience of the Roland Garros tennis tournament in which users could discover 39 years of unknown stories related to the games. The users could add “I was there” to the stories told – and they could tell their own stories. By doing that they participated in a contest to win the opportunity to be part of the Roland Garros future, for the 40th year of partnership with BNPP. 

David Sundin joins the B-Reel commercial roster

After founding and working as a Creative Director at an agency that became the worlds sixth most awarded digital agency, David took a leap of faith and is now focusing on directing and working with comedy in different forms. And when the stars align these two professions can be blended into true awesomeness; Directing Comedy.

David has been working with Swedish comedy groups like Killinggänget, Filip & Fredrik and Alex & Sigge and numerous TV shows, now he’s here to make your audience laugh so hard they will buy your products.

Looking for a director for your funny commercial? Order today and get a funny boned scriptwriter included for free!

Gentlemen in Cannes

This week at the Cannes Film Festival we are announcing our next feature film – the international thriller Gentlemen – based on a novel by Klas Östergren and directed by Mikael Marcimain.  Gentlemen will premiere this fall.