Android Wear, Google's wearable platform, lets you make the most of every moment. To stand out in a category cluttered with lifestyle imagery, Android Wear needed to create an iconic look that could help explain what's possible with the platform.
We created a distinctive new world that clearly showcases product features through a playful, colorful, and inviting visual language.
The visual style was applied across Android Wear. From the website to social channels to new accessory launches.
On large scale sets, we created a world designed to feel so real viewers could actually touch it.