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The Beauty Inside

The Beauty Inside tells the story of Alex who has a condition where he wakes up every day as a different person. Directed by Drake Doremus, The Beauty Inside is a social film that gives the audience a chance to play the lead role.

Together with Pereira & O’Dell, B-Reel Commercials and director Drake Doremus, The Beauty Inside tells the story of Alex (Topher Grace) who has a condition where he wakes up every day as a different person. While fun and intriguing at first, Alex quickly realizes his limitations as he falls for Leah (Mary Elizabeth Winstead).

Launched on Facebook in 8 languages in 13 countries, The Beauty Inside is a 30-minute social film split into six episodes, allowing users to audition to play the role of Alex. If selected, users can either be featured in the film or have their auditions posted as Alex’s blog content on the official Facebook page.

It is Hollywood’s first film that gives the audience a chance to play the lead role. Alex can be a young, beautiful redheaded women one day while an overweight man late into his 40's tomorrow. He chronicles his ever-changing appearance as webcam diaries on his Toshiba Ultrabook.
Users choose from a list of outlines that are based on individual episodes to audition for before and throughout the live experience. They can either submit their own webcam diaries or photos according to the outline selected.
Film production involved a 6-day shoot all over Los Angeles and a dedicated team that sifts through all casting tapes and works with selected talent around the world to shoot webcam footage each week, stitching them into the episodes as they roll out.

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