Google Pixel AR Sticker Launch

Client: Google

Broadcast and Cinema Film

Telling the best stories in the universe with the power of AR technology

With the global launch of “Star Wars: The Last Jedi” Google Pixel fans will get exclusive access to a special interactive AR sticker pack full of characters from the highly anticipated film. These AR stickers, housed exclusively in the Pixel camera, help make photo or video content more fun, putting The Force in the hands of anyone with a Pixel. 

Google and B-Reel partnered to tell the world about this amazing camera feature and showcase Google’s best-in-class AR technology. 

We created a campaign that showcased the transformative power of the stickers and their interactive capabilities, while simultaneously building excitement about the new movie.

We used fans, some of the most passionate and creative in the world, as inspiration to re-create our take on “The Last Jedi” trailer.

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