H&M Alexander Wang

Client: H&M

Interactive film

A first-person interactive film that pits you against supermodels

When H&M teamed up with superstar designer Alexander Wang for an exclusive collection, they asked us to create a digital experience that mirrored the detail, innovation and edgy style of the clothes themselves.

B-Reel partnered with creative team Sandberg&Timonen and filmmakers Tell No One to create an explosive interactive film featuring the models performing superhuman acrobatic challenges in a sleek, urban labyrinth.

Viewers can click into the different pieces of the collection to get a closer look, or just sit back and enjoy the ride.

Related projects