Project Fi

Client: Google

Launch program incl. strategy, branding, films, and site

Launching a new kind of wireless service

Mobile devices keep getting more powerful, but the networks they run on are often unreliable and expensive. Google set out to reimagine the industry and create a wireless service with faster connections, better coverage and fairer, more transparent pricing.

Enter Project Fi. We collaborated with Google to help create the product, brand assets, launch strategy and all marketing materials, including a website, launch film, and a behind-the-scenes featurette

Project Fi launched with some revolutionary new ideas about wireless, delivered with warmth and approachability — a welcome antidote to the cold, combative complexity of typical wireless networks.

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