Spotify Running

Client: Spotify

Global launch campaign

How we made running fun for all

Spotify’s Running feature creates a personal experience, tailored just for you - making running fun. On this insight we teamed up to develop and produce the global launch campaign for this new feature.

The Running feature has three distinct functions, run to a beat matching your steps, run to an original score or to your own musical preferences. We developed three separate thematics communicating the joy of running with Spotify.

We developed and produced the three films, which were directed by B-Reel Films' Magnus Härdner. To support the global launch, we also created a great variety of digital ad formats along with shooting and directing photographic content.

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