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20 years of innovation in music

February 22, 2018

Since 1999, B-Reel has been at the cutting edge of storytelling and technology within the music business

We are proud to have been named #6 Most Innovative Company in Music, worldwide, by Fast Company for 2018.

Over the years, B-Reel has been able to develop partnerships with some of the world’s best musicians and music industry leaders. In 2018, B-Reel set the bar even higher.

Partnering with the Gorillaz to launch their highly anticipated new album, 'Humanz,' after a seven-year hiatus. B-Reel's strategy was to create a completely new digital platform, reinventing the traditional album launch by putting on a virtual house party with unparalleled access to the band and live listening events that combined the real world, AR, VR, and 360 degree elements. When the Gorillaz album launched, it was #1 in over 30 countries. The campaign won multiple industry awards, including three Cannes Lions and seven Clio Awards. Read more here.

Helping launch Google Chrome in partnership with Arcade Fire and Chris Milk. The launch experienced 1 million visitors on the first day. Amongst others,The Wilderness Downtown picked up a D&AD Black Pencil and a Cyber Grand Prix in Cannes Lion. Google Chrome is now the most popular browser ever. Read more here.

Partnering with Bang & Olufsen to bring their brand to life for a new generation of music lovers. Our work with B&O PLAY has helped the business achieve a 12% increase in revenue in 2016/2017. Read more here.

Partnering with Spotify to evolve the user experience and compete on a global level. From shaping how people consumer new Spotify services, to inspiring Dansband communities. Read more here.

To the age old tradition of throwing an awesome party. But this time on the longest night of the year and with the goal of selling real estate. Read more here.

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