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B-Reel named among Fast Company's most innovative companies & Gunn Report top 100

February 20, 2018

Global creative agency B-Reel announced today that it has been named among the Top 10 Most Innovative Companies in Music for 2018 by Fast Company.

B-Reel earned the No. 6 spot on Fast Company’s Top 10 music list this year for its award-winning partnerships with the Gorillaz, Bang & Olufsen, Google, and Spotify. In 2017, B-Reel helped the Gorillaz launch their highly anticipated new album, 'Humanz,' after a seven-year hiatus. B-Reel's strategy was to create a completely new digital platform, reinventing the traditional album launch by putting on a virtual house party with unparalleled access to the band and live listening events that combined the real world, AR, VR, and 360 degree elements. When the Gorillaz album launched, it was #1 in over 30 countries. The experience won multiple industry awards, including three Cannes Lions and seven Clio Awards.

Since 1999, B-Reel has been at the cutting edge of storytelling and technology within the music business: from creating the Wilderness Down launch in partnership with Arcade Fire and Google Chrome, to helping reach the next generation of Bang & Olufsen customers.

Fast Company's Top 10 lists recognize pioneering companies across 36 categories, from music to artificial intelligence to wellness. More than three dozen Fast Company editors, reporters, and contributors surveyed thousands of companies—many of which were identified by a new MIC submission process—to create these lists. Most Innovative Companies is Fast Company’s signature franchise and one of its most highly anticipated editorial efforts of the year. It provides both a snapshot and a road map for the future of innovation across the most dynamic sectors of the economy.

In addition, B-Reel was named in the Gunn Report - the global index of creative excellence in advertising - in the top 100 creative ideas in the world. The rankings, which include the top creative agencies, agency networks, holding companies, brands, advertisers and countries, are compiled by analyzing the results of more than 40 of the world’s most important international, regional and national creative awards shows.

We are honored to be in such esteemed company, and can’t wait to wow the world with our upcoming creative ideas in 2018!


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