Air + Style

Client: Air + Style

Branding & Design

A distinctive brand vision to unify and promote a global snowboard and music festival

Shaun White's global snowboard and music festival came to B-Reel looking for a complete refresh of their identity and collateral. The festival which takes place in Beijing, Innsbruck, and Los Angeles needed a cohesive brand package to unify digital, print and on-site communications. 

The new identity for A+S was inspired by the theme of movement - a fundamental component for musicians and athletes to express their creative individuality. 

Using this theme, B-Reel developed a custom logotype, motion graphics, typographic and color systems, as well as formal brand guidelines to ensure consistency across communications.