B&O PLAY A1

Client: B&O PLAY

Global product launch

B&O PLAY A1 Global Launch

B&O PLAY was launching its newest product; a beautiful bluetooth speaker with an equally attractive price point called the Beoplay A1. Our challenge was to launch the product on a global scale and stand apart from more well-known competitors while raising awareness of the brand without compromise.

We created a global launch campaign experience which included films, an interactive website and a wide range of assets for social, in-store, OOH and print materials. All films, still photography and digital development were created in-house.

The key concept, “Bring the beauty. Everywhere.” focuses on how music can turn a moment from ordinary to magical. With B&O PLAY A1 you can bring that magic with you.

The Beoplay A1 received positive international press coverage; within a week of launch the product sold out in both the US and the home market of Denmark.

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