22.03.22

Afterpay Impossible Gift Finder

As the start of the 2021 holiday season spurred online shopping sprees, buy now-pay later service Afterpay launched their campaign “Afterpay your gift list”, and asked us to get it attention on their social media channels. After analyzing gifting behavior, we realized that everyone has an “impossible person” to buy for on their gift list, so we wondered, how do we help people find a gift for that one picky person?

Asking Santa never did adults any good, so we considered another nostalgic, mystical being who knew a thing or two about great gifts. Who better to give gift advice than the best gift of 1998?

Our campaign began with an epic teaser trailer, evoking the vibes of a late 90s holiday blockbuster. A deep soothing voiceover proudly pushed Furby into the spotlight as this holiday season's impossible gift finder. From there, audience freak-outs and gift requests started to roll in.

The campaign was a huge success for Afterpay, to the extent that a Change.org petition to bring back the original 1998 Furby was launched by a swell of Furby fans!

16M Social Video Views

95M+ earned media impressions

+185% increase in TikTok followers

03.12.21

Space Janitor

We recently helped Google introduce Maps Platform to game devs. Below are some artifacts from these work streams, including Space Janitor, a game for mobile and arcade featuring 66 different (accurate and playable) cities from Maps.

[↑] Faceless hero, 300 ft tall

🌀 THE STORY 🌀

Earth is facing impending doom from a cluster of incoming asteroids, and humans are woefully unprepared to deal with the situation.

Thankfully, there’s a league of under-appreciated galactic servants that toil away at menial space tasks such as keeping primitive, obscure civilizations from extinction.

Space Janitor is one of these faceless heroes. Standing 300 feet tall, it tirelessly roams the solar system, vacuuming up cities and relocating them to safer planets.

Next stop: Earth.

🪐 ‘The 10 coolest mobile

games we saw at GDC’ 🪐

CNET

[↑] Space Janitor cabinet version

↓ GALLERY OF MISC. ↓

[↑] Space Janitor, the sock