Afterpay Impossible Gift Finder

As the start of the 2021 holiday season spurred online shopping sprees, buy now-pay later service Afterpay launched their campaign “Afterpay your gift list”, and asked us to get it attention on their social media channels. After analyzing gifting behavior, we realized that everyone has an “impossible person” to buy for on their gift list, so we wondered, how do we help people find a gift for that one picky person?

Asking Santa never did adults any good, so we considered another nostalgic, mystical being who knew a thing or two about great gifts. Who better to give gift advice than the best gift of 1998?

Our campaign began with an epic teaser trailer, evoking the vibes of a late 90s holiday blockbuster. A deep soothing voiceover proudly pushed Furby into the spotlight as this holiday season's impossible gift finder. From there, audience freak-outs and gift requests started to roll in.

The campaign was a huge success for Afterpay, to the extent that a Change.org petition to bring back the original 1998 Furby was launched by a swell of Furby fans!

16M Social Video Views

95M+ earned media impressions

+185% increase in TikTok followers


Nike House of Innovation

In early 2020 Nike's most cutting edge retail experience 'The House of Innovation' is opening in Paris. In anticipation and celebration of the launch Nike wanted to invite Parisian youth across the city to a preview of this new innovative retail experience. But how do you get young people excited about a store in an up-market neighborhood?

We gave young Parisians a taste of what the new store was all about by turning Paris into a virtual playground. Using their mobile phones to unlock QR codes across the city through a web-based layer of augmented reality.

Launched at the iconic Pigalle basketball court, over a period of 6 weeks young Nike members were given access to a multitude of exclusive drops, invitations, and experiences - from All Star NBA tickets, racing their idols at running tracks to signed Mbappé boots at the Parc Des Prince Stadium all through the mobile AR. Parisian youth across the city converged and celebrated in the forth-coming House of Innovation experience, keeping Nike at the heart of sports and culture within the next generation.