Black Mirror S4 Launch
No show taps into the technological revolution of our species more than Netflix’s Black Mirror. It is an anthology exploring the dark consequences of our tech addiction. Despite being a show about human behaviuors, it’s most popular among sci-fi fans. For the Season 4 release, our challenge was to reach a wide global audience and stalwart fans alike.
We created a visual portmanteau of reality and fiction as a reflection on 2017, bringing viewers into a new world where the gap between Black Mirror and reality rapidly closes as humanity’s greatest innovations and darkest instincts collide.
The spot launched globally online and in broadcast spots across the US and Europe. Within 48 hours it amassed 6MM views across social media and was the #6 trending video on YouTube for 2 days.