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For the global launch of Beoplay H5 wireless headphones, we explored our newly established brand promise Make Beautiful Music, through the filter of the particularly intimate experience that in-ear headphones provide.

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We took the powerful listening experience to heart, and created a world that told the story of how music can change the feeling of any moment - how it lifts spirits, how it helps us understand others, or lets us feel things we’ve never felt before. With the help of the H5, music transforms mundane moments into something more magical.

B-Reel was responsible for the global communication strategy and execution, and helped shaped every aspect of the campaign from initial concept through to the production, including film production in collaboration with our sister company B-Reel Films.

Related project

A1 - Bring the Beauty Everywhere

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