Emulait - Born For Now

By creating a baby bottle that replicates a mother’s breast in both form and function, Emulait has done something completely first-of-its-kind. When launching their new concept, we aimed to match Emulait’s level of innovation. Grandiose one-liners and dramatic close-ups are no longer reserved for the tech and sport giants of the world, make way for a new kind of baby brand.

“Born for Now” is an Emulait promise. Recognising the immediacy of parenting, the line nods to the universal truth that now is constantly changing, and in return, Emulait is there every step of the way.


H&M Beauty - Make Up Stories

Why is it called makeup? It’s because you’re supposed to make it up as you go, and with every blush, lipstick and mascara stroke, you’ve got the power to Make Up Stories. For the launch of our global H&M Beauty campaign, we highlight 4 different styles of Mascaras as your trusted partner-in-crime.

Reformulated. Reimagined. Ready to Make Up Stories. Renowned makeup artist Raoúl Alejandre created all the featured looks in the campaign using either Volume Icon Lash, Max Drama Lash, Never-Ending Lash, and Forever Curled Lash - all with their individual characteristics and lash defining properties.

With bold, expressive and attention grabbing visuals, the film and key visuals puts the makeup range in a simple yet bold world that hero H&M Beauty’s white, red and black signature colours.