12.12.18

Google Earth Studio

We began drafting an idea for Earth Studio in early 2014, when we saw the need for a new kind of tool while looking for clever ways to tell geographic stories in film. After a proof of concept, we partnered with Google to bring the browser-based animation tool to life.

Working in close partnership with the Google Geo team, we developed a creative vision for the product, laid out functionality and usability specs, feature roadmap, defined a look & feel, and positioned the product.

We wanted Google Earth Studio to be a breeze of fresh air in the animation software landscape: light, simple, easy to use, fast, yet incredibly powerful.

Following two years of development, Google Earth Studio graduated from an in-house initiative to a fully fledged Google product, growing alongside others in the Geo family.

Webby Technical Achievement - 2019 People's Voice
Webby Best User Interface - 2019 People's Voice
Product Hunt - Product of the Day

earth.google.com/studio

24.05.23

The Demon Meat Shake - Diablo IV

For the long-awaited launch of Diablo IV, we brought hell to the doors of gamers all over the US. During the Diablo IV Beta period, billions of demons were slayed - and we just couldn’t let that demon meat go to waste. So we chopped, blended, drained and poured them—creating the Demon Meat Shake. Killed in the game, enjoyed IRL.

This ultra limited 100% vegan drink was simply ordered by making a post on Twitter with #demonmeatshake. The lucky ones then got it delivered right to their door, sparking reactions all over the web.

Before launching this “milkshake from hell” into the mortal world, we teased our audience for a bit with some gory and intriguing content on Diablo’s social channels early on in the week. This built up a suspension and the questions were piling up in the comment sections - then we launched it. The gamer community went wild on social media, and the shake sold out in the blink of an eye.

To really bring a piece from hell to our world, we also hosted a spectacular VIP dinner event in NYC. A selection of celebrities, press and influencers got the chance to eat their way through Diablo IV - with the Demon Meat Shake being the grand, evil, finale.