LVMH Prize 2022
UPDATE: LVMH Prize won a Webby!
Each year, the LVMH Prize supports young talent who are driven by a passion for creativity in order to enable a new generation of fashion designers. Looking towards a post-pandemic reality and with the excitement of meeting again in Paris, we needed to make sure that the community would feel more involved and connected than ever before.
You can discover each candidate by accessing their collections, bios and content that describes their brand and creative process. We (remotely) shot and directed designer videos to give the audience a unique insight into each designer’s process. On the Instagram feed we invited the audience to meet the designers and follow their journey through the prize.
The end result was an online digital showroom and content platform that brought the community closer to the LVMH Prize, with a follower increase of 19% from January to July and a 400% increase in the volume of votes in relation to last year’s edition.