Moncler app

Moncler partnered with B-Reel to create a new and personalized shopping experience for mobile devices. More than a shop, the app is an inspiration celebrating the brand’s heritage as pioneers of protective, embracing and luxurious outerwear at the forefront of innovation and style.

With the modern user in mind, we set out to build an app where commerce, product storytelling and content could live together as a seamless inspirational experience. To achieve this goal we chose an omnidirectional navigation that lets users swipe both horizontal and vertical, enabling a more fluid way to explore the content.

[↑] Omni-directional navigation

[↑] Design system based on modular content units

We developed a design system based on modular content units, as well as a custom content tagging system. With these building blocks in place, we could dynamically curate stories on each app open, tailored to the user and their interests. This also allowed for more options for putting together editorial stories - from product focused narratives to in-depth interviews with Moncler Genius collaborators.


LVMH Prize 2022

UPDATE: LVMH Prize won a Webby!

Each year, the LVMH Prize supports young talent who are driven by a passion for creativity in order to enable a new generation of fashion designers. Looking towards a post-pandemic reality and with the excitement of meeting again in Paris, we needed to make sure that the community would feel more involved and connected than ever before.

You can discover each candidate by accessing their collections, bios and content that describes their brand and creative process. We (remotely) shot and directed designer videos to give the audience a unique insight into each designer’s process. On the Instagram feed we invited the audience to meet the designers and follow their journey through the prize.

The end result was an online digital showroom and content platform that brought the community closer to the LVMH Prize, with a follower increase of 19% from January to July and a 400% increase in the volume of votes in relation to last year’s edition.