Storytel Brand Identity
Storytel is a simple and magical thing. A streaming audiobook service that lets you take all the stories with you wherever you go. Stories for Now is a global campaign that brings this simple benefit to life, capturing the feeling that comes with having instant and unlimited access to a world of joy, laughs, scares, love, news and so much more.
As a foundational expression of the brand platform, we have introduced a new visual identity based on the DNA of stories: Letters. Our identity channels these building blocks into a look and feel, and tone of voice that is playful, fun, and impossible to forget.
To coincide with the rebrand, we created a global campaign that brings to life the surreal idea of having any story available to you, any time, anywhere, any way.
The campaign ran in over 15 markets, bringing people from all over the world into the magical world of stories, leading to Storytel’s best year yet, racing past 1 million subscribers. Stories for Now. And Now. And now, and now, and now...
The ongoing work we make for and with Storytel is aimed at reminding the world that reading doesn’t have to be stuffy, boring or elitist. It encourages people to explore a world of audiobooks, listen with their hearts and dive ears first into the glorious unknown. This is a new day. Where stories are set free. To be with us. Anytime. Anywhere.