The Future Can't Wait
Conflicts, climate change and Covid-19 made 2021 a year where children's dreams of a brighter future slipped further away. Millions of children around the globe have been robbed of what we often take for granted: food, clean water, education and safety.
B-Reel was asked to create a powerful and emotional campaign that dramatizes how we need to safeguard our hope for the future — the children. So for Christmas 2021, we created a campaign that shone a much-needed light on these issues.
The campaign dramatizes children's dreams and desires to change the world for the better, but how obstacles stand in their way — obstacles that a donation to Save the Children can remove.
Whether it’s the dream of access to clean water or blue skies free from threat, every dream, plan and hope that children carry for themselves and their future deserve to become reality. Because the future can’t wait.