This is Storytel
A global campaign that brings to life the core of listening to Storytel through a simple and human metaphor: a mouth whispering into an ear. This campaign shows a number of mouths and ears in all sorts of settings, situations and feelings — each representing a different audio experience on Storytel.
We aimed to get as close as possible to the magic of listening to a great story. To linger on the simple visual of a mouth and an ear to illustrate the excitement, joy and wisdom that Storytel gives its millions of listeners everyday.
In this past year, audiobooks in general, and Storytel in particular, are more relevant than ever. In Storytel’s home market of Sweden, more digital books than paper ones were sold for the first time ever in 2020. It’s an audio revolution that we are proud to be part of.