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B-Reel hacks Instagram Stories to launch H&M collaboration with Kangol and Mabel

Published 2 months agoProjects

Kangol x H&M is an iconic, 90s inspired streetwear collection designed for self-expression. For the launch, we worked with one of our audience’s heroes — popstar Mabel — to hack Instagram Stories filters and create a first-of-its-kind music video that lets anyone become the star.

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This set of IG Stories filters taps into everything that our audience loves about filters. When a user posts the six #KangolxHM filters in a row, they combine to create a unique music video for Mabel’s song “Bad Behaviour” that appears in their own Story. Head over to H&M on Instagram to make your own!

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