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B-Reel helps LeBron James and Maverick Carter to launch The SpringHill Company

Published a month agoProjects

Last year, we were fortunate enough to partner up with sports legends LeBron James and Maverick Carter on the launch of Uninterrupted—the storytelling platform that gives athletes a way to control their own narrative.

Now, after an 18 month partnership on everything from platform strategy to visual identity, we are proud to also be part of the next step in this exciting journey, with the launch of its parent media company, The SpringHill Company.

Bloomberg Businessweek could recently reveal that the duo has received $100 million in funding toward building The SpringHill Co., with a vision to be “a maker and distributor of all kinds of content that will give a voice to creators and consumers who’ve been pandered to, ignored, or underserved.” Read the full interview at Bloomberg Businessweek.

Congratulations to the whole team involved. We can’t wait to see where this journey will take us!

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