Beyond the rainbow wins FWA of the day
Published 6 months agoNews
For this year’s Pride, in support of the LGBTQIA+ community, we developed a digital experience for H&M which allows users to scan rainbow Pride Flags - from actual flags to rainbow donuts, shampoo, teddy bears, clothing and everything in between. Once scanned the viewer is led #BeyondTheRainbow, to a series of intimate, surprising, heartbreaking and joyful stories that let us feel what Pride really means across the LGBTQIA+ spectrum.
Head to beyondtherainbow.hm.com to see the experience!