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Beyond the rainbow wins FWA of the day

Published 6 months agoNews

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We’re excited to share our 153rd FWA of the day for our latest project Beyond the rainbow, in partnership with H&M.

For this year’s Pride, in support of the LGBTQIA+ community, we developed a digital experience for H&M which allows users to scan rainbow Pride Flags -  from actual flags to rainbow donuts, shampoo, teddy bears, clothing and everything in between. Once scanned the viewer is led #BeyondTheRainbow,  to a series of intimate, surprising, heartbreaking and joyful stories that let us feel what Pride really means across the LGBTQIA+ spectrum.

Head to beyondtherainbow.hm.com to see the experience!

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