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Giving athletes a space to craft their own narrative

Published 6 months agoNews

Uninterrupted is the storytelling platform that gives athletes a space to tell their stories in their own ways. The platform is intended to empower athletes to take control over their own narrative and foster a closer relationship with fans, and has among others James Harden of the Houston Rockets and Olympic sprinter Allyson Felix signed.

Uninterrupted teamed up with B-Reel to craft a new visual identity and relaunch the website with a new look. The idea was to create a bold, impactful design inspired by the mixing of subcultures within fashion, street culture, sports, music and arts. The result is as authentic and eclectic as Uninterrupted’s athletes and their fans.

The launch coincides with California Governor Gavin Newsom signing the Fair Pay to Play Act which lets college athletes in California sign endorsement deals just like the pros. This topic is discussed on the set of The Shop by Gavin Newsom himself, LeBron James, Maverick Carter, Rich Paul, Diana Taurasi, Ed O'Bannon, and Katelyn Ohashi.