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New work for H&M featuring Pete Davidson

Published 8 days agoNewsProjects

AdAge: "Comedian, Saturday Night Live star and celebrity boyfriend Pete Davidson is the star of a new campaign from H&M promoting its menswear collection. The aim of the campaign, taglined 'Wear That Feeling' is to help men around the world embrace their own style and be confident in every moment, said the brand."

Full article in AdAge

Adweek: "In a statement, the creative directors behind the campaign, Afshin Moeini and Christian Poppius, explained that 'clothes don’t just make the man, they make the man feel'—outlining that by wearing their favorite jacket or sneakers, men give themselves a confidence boost. That’s what ‘Wear that feeling’ is all about, they added."

Full article in Adweek

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