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In Storytel's new visual identity, letters take center stage

Published a year agoProjects

Storytel, the leading Swedish audiobook publisher, is all about stories. From the stories that make us laugh and the ones that make our hairs stand on end to those that even change our lives. When Storytel approached us with the task to convey their vision into a visual identity that would resonate in several markets across the world, we knew where to start.

We decided to hone in on the DNA of stories: letters. We see and hear these letters combine in a range of brilliant and surprising ways. By setting them free to roam in a world of warm tones and a lot of movement, we hope to convey the positive energy of Storytel.

We are thrilled to see this come to life and can't wait to see all the ways it will take shape in the future.