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Nike honored at Fast Company Innovation by Design

Published 24 days agoNews

Innovation by Design is Fast Company’s annual awards program honoring the designers and businesses solving the problems of today and tomorrow. This year’s edition is the ninth in the running and will award work across 29 categories, and B-Reel is lucky enough to be among the honorees.

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Honored in the Sports & Recreation category is Nike’s reality-bending House of Innovation that turned Paris into a virtual playground. Earlier in the spring, Parisians could explore their hometown from a new perspective, using their phones to unlock QR codes across the city in a web-based layer of augmented reality.

Read more about House of Innovation here, and tune into Fast Company’s virtual Innovation Festival celebrating the best in business and innovation here.

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