Save the Children does not pause
Published a month agoProjects
When the world is on pause, this campaign for Save the Children is a reminder that children’s needs can not.
As Covid-19 suddenly put a whole world on pause, the work of Save the Children just became even more important. Even though our everyday lives have temporarily changed, the many needs of children at risk around the world stay the same – or will increase even more. In a short week’s time, we put together an integrated campaign with the urgent message of how “Save the Children Does Not Pause”, and that your support is now more needed than ever.
In print ads, films, radio spots, and social media we reminded people of how even though everyday life situations are put on pause, the needs of children can not.
The campaign will run in Sweden’s largest newsprint media, social and digital channels, TVC, and radio.
In the films, our message was dramatized by literally putting everyday life situations on pause.
In digital channels, our message was focused on the many needs of children that do not pause.