Storytel’s global campaign visualizes the power of audiobooks
Published a month agoProjects
To understand the storytelling power of audiobooks is hard if you’ve never experienced one. But once people really give audio a shot, there’s often no going back. We wanted to visualize this experience as something that you can feel in your mind, in your heart and in your gut.
We took an artistic approach and partnered with Studio Kleiner to use bursts and streams of color to symbolize stories going through a person’s system.
Especially these days, when many are confined to their homes, it’s the perfect moment to try out an audiobook and experience the sensation as the story travels through your imagination.