Ever since the early days of social media, it’s been a goal of marketers to get consumers to engage with their brand, making people part of the campaign. But as social media increasingly has become a tool for self-expression, the interest in even engaging with brands online has dwindled. With a new generation of online creators, turning Tiktok into an entertainment platform akin to Netflix, there’s again an opportunity to make use of this collective creativity.

In this second edition of our virtual events series The Download, we’re being joined by strategist Thomas Eon and art director Maria Lashari, who most recently were part of the team that helped H&M hack Instagram for its collaboration with Kangol and pop star Mabel. They will discuss what brands can do to reinvent the concept of UGC and connect with the most connected generation in history.

RSVP here.